Flashy training facility from Europe debuts at Preston Center in Dallas
There’s a flashy new gym concept opening in Dallas with a little something extra: Called John Reed Fitness, it updates that boring old “workout” atmosphere by adding live DJs and a nightclub vibe.
They are opening a 30,000 square foot facility in Preston Center at 8335 Westchester Dr. in the former Gold’s Gym, which closed in April 2020. According to a statement, they will open in February.
John Reed Fitness was founded in Germany in 2016 and has opened facilities around the world in jet-setting cities like Prague and Istanbul.
They are now launching a US expansion that began in March 2021 with the first US location in downtown Los Angeles. Dallas will be their second US location – yay, we’re so cosmopolitan.
They describe themselves as a fitness experience like no other, with an electric atmosphere and unexpected design elements (neon lights!). At the LA venue, guest DJs spin records in a booth while members practice in front of Greek-inspired statues and safari-themed gardens.
Each club location has its own unique style, and for Dallas, that means tropical design elements as well as a giant mural, a collaborative effort executed by 10 Dallas-Fort Worth artists. (Although the photo on their site shows lots of rustic/roughly hewn wood.) God bless them, they put both artists and DJs to work.
State-of-the-art equipment includes:
- free weights
- functional training area
- bodybuilding machine
- cardio and stretching
- unlimited classes including yoga and HIIT Pilates
Music is definitely a big part, with “DJ-driven live workouts” that harness the motivating power of music, including special theme nights fueled by playlists.
Gone are the days of practicing in anticipation of hitting the club and dancing with the DJ. Now you practice at the club, you dance with the DJ. We need DJs who track and create soundtracks for every facet of our lives. We need DJs at the grocery store and DJs at the park.
Membership rates before opening day are $80 per month, then increase to $100 per month after opening day, which includes entry to all courses as well as access to LA gymnasium.