From YouTube stars to psy trance DJs, music makers are taking advantage of Lord Shiva’s mass appeal

By Akshay Acharya

Mumbai, September 5 (IANS): What was once a mood lift for Kavadiyas during the holy month of Sawan (July 14 to August 12 this year) has gone mainstream, garnering hundreds of thousands of views on YouTube, making pop stars singers who were only known to devotees, or were only voices whose names were of no interest to devotees of Shiva who traveled to Haridwar.

Lord Shiva, in his avatar Nataraja, is the god of dance and drama, but for the creators of the new genre of music inspired by the cosmic dancer, singing the god’s name ensures instant internet stardom. Meet the creators of “Har Har Shambhu Shiva Mahadeva”, which has amassed 100 million views on YouTube (and counting!).

Abhilipsa Panda is a karate black belt and national level champion, and winner of the Odisha Super Singer contest, and Jeetu Sharma is a rising YouTube star who has been making a living from the music sharing site since 2020. Together, they spun a sensation produced at Jamshedpur studio.

But they are not alone. Here’s the IANS pick of five Shiva songs that are burning the internet, surfing the widespread 4G network penetration.

1. Nirvana Shatakam: The track was created by the Sadhguru inspired Sounds of Isha from the vocals dating back to Adi Shankara. It embodies the essence of ‘vairagya’, or renunciation of worldly pleasures, or the path of Brahmacharya.

The six verses of Nirvana Shatakam are inspired by the philosophy that attachment to one’s corporeal body and the pleasure of the sense organs is the root cause of all sorrow and must be abandoned to achieve self-realization.

2. Shiva Kailasho Ke Vaasi: This intensely devotional song was composed by Hansraj Raghuwanshi in a downtempo progression. He makes good use of traditional instruments such as the tabla, bamboo flute and manjeera. The lyrics talk about the blessings rendered by Lord Shiva to his followers.

The song appeals to a wide audience, primarily millennials, with its relatable beat and lyrics. Interestingly, Raghuwanshi. who also features in the music video, has dreadlocks similar to Lord Shiva’s ‘jatayein’. Unsurprisingly, he is known among fans as “Babaji”.

3. Om Namah Shivaya – Psy Trance Mix: The track, which is popular on Anjuna’s Ibiza party circuit, takes Lord Shiva’s basic mantra and gives it a progressive psychedelic twist. It has a limited number of fans in India, but it finds audiences across the world, given its psychedelic appeal and not being hampered by a language barrier. Shiva is globalizing and this piece of psy trance is one of the most powerful drivers of the phenomenon.

4. Mera Bhola Hai Bhandari: Another internet favorite, this one too. was composed by Hansraj Raghuwanshi in collaboration with Suresh Verma. The song’s music video, which fuses Hindi and Pahari lyrics, features exquisite locations across North India, including snow-capped mountains. The song has been used in countless Instagram reels as well as TikTok and other short-form content that is spreading at lightning speed across the internet.

5. Har Har Shambhu Shiva Mahadeva: Going back to the song we started with, this “stotra” of Shiva was designed using VST (Virtual Studio Technology) plugins and features a tempo progression as it uses elements of dubstep and hip-hop fiddles.

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