Gym franchise Anytime Fitness tells Stanton Road to work hard to explore options with potential buyers
Private equity types see it as a potential COVID-19 reopening-type business, with the possibility of increasing gym membership after a few tough years for the industry. It is also a question that plays on the aging of the population and the increased emphasis on the theme of health trends. It is perhaps one of the most defensive players in the industry given its membership prices.
Anytime Fitness is a large multinational chain of budget gym franchises, which started in the United States at the turn of the century and entered Australia in 2008.
The Australian business, under the corporate account Anytime Australia Pty Ltd, has approximately 570 locations, primarily in New South Wales and Victoria, and focuses on budget 24-hour gym franchises.
It is the second-largest player in Australia with 17.4% market share, according to IBISWorld’s March industry report, putting it behind only Quadrant Private Equity’s Fitness and Lifestyle group, which owns an array of brands including Fitness First, Goodlife Health Clubs and Jetts Fitness.
The market is reasonably concentrated, with four players accounting for nearly 60% of industry revenue.
IBISWorld estimates that Anytime Australia would have brought in around $380 million in revenue in the year to June 30, including franchise revenue. While the 2021-22 figure would be up from the previous two years, it would still be below the $400 million recorded before the pandemic.