How to stay motivated in times of uncertainty?

As the event industry faces uncertainty again, we asked event producers how they stay focused, motivated and optimistic.

Tiffany Allen, Founder, AEA Consulting Firm, Baltimore
“When the Delta variant started to show its ugly head, I thought, ‘Here we go again. Ruined plans. But I immediately had to shake off this disturbing feeling. Unlike when I was caught off guard in 2020, I feel a lot more prepared this time around. I know hybrid events are here to stay, so every meeting I schedule can easily switch to a 100% virtual platform. In addition, I know which clauses must be inserted in the room contracts to protect my clients. To keep a positive frame of mind, I take daily morning walks while listening Bishop TD Jakes and other motivational speakers. My favorite mantra is, “Every day is a gift. Before COVID, I thought it was such a blessing to wake up in the morning. Now more than ever, each day is a gift with a deeper meaning to me. So when I start to feel depressed I keep in mind that I am alive. I still have breath in my lungs. I have the activity of my members. I’m still here. I want to use my gift of life wisely.

Sarah Cissna, Owner and Event Producer, The side hall, Washington DC
“I started training for a fall half marathon in June. I find structure to be something I thrive on – it’s reliable and the results are 100% up to me. My family also shares one thing we are all grateful for at dinner every night. This helps to put things in perspective. Finally, I try to eliminate as many small decisions as possible throughout the day. I choose what I’m going to wear the night before (I’ve never done this before!), I have take out for lunch in the fridge and I eat the same for breakfast. It’s like half marathon training: knowing what to do ahead of time makes it easier.

Shawn Shapiro, Event Planner, Redstone Agency Inc., Vaughn, Ontario
“I start and end each day with a positive thought or quote, and I try to find a way to incorporate it into my actions.”

Tiffany Sondergaard, founder, ts RP and event planning, Bethlehem, Pennsylvania.
“Event planners like me currently produce two years of events in one year. What we’re not saying is that we are literally walking on water, staying just above (or ahead of) our. event responsibilities and manage to keep the event clients calm. To keep and keep clients from panicking, I myself hired two new staff and adapted what I like to call “Mondays”. dropout “: I take a completely free day and get spa treatments, nails done, even a standing reiki appointment to keep my chakra levels in check. And the ultimate planning mantra. professional events that I support: “Always have a possibility of rain!” “

Ankush Gupta, Founder,, New York
“It has indeed been a crazy time, and even more so a time where I realized the importance of taking a step back and taking a breath or two and relaxing. I accomplish this by taking a little time each. week to help a local organization that works for the care of street dogs. I find the whole process of helping to make my neighborhood a better and safer place for these animals to be a rewarding experience. It is also very important to get some physical activity – and preferably one where you are unable to check your phone during that time. “

Jessica Campos, President and Head of Experience, Wicked experience design, Houston
Coloring books by Johanna Basford! They have become a great source of stress for me. I can sit at my desk and color to decompress and refocus between meetings / tasks, or lie on the couch with one and relax at the end of the day. It’s a great solo activity for those of us who need some time alone after a long day, and a great way to let our artistic side shine.

Ann Netzley Hollins, Experience Director, Described events, Columbus, Ohio
“Memes and humor. I have definitely elevated my ‘Memes Merchant’ status in 2020-2021 and stay connected to other #eventprofs memes vendors as we ride the roller coaster!”

Amber Mayfield, Founder and Senior Producer, To stay, New York
“The past year and a half has been so difficult for event producers, hotel companies and everyone in the event services industry. I was able to remain optimistic by reminding myself that the uncertainty I face is not unique to me, we are all in the same boat. For me, my faith, talking to God and praying is what keeps me going because I recognize that these circumstances are much, much bigger than I can see or fix. Last year, I looked for other ways to stay social, active, and creative. At the start of the pandemic, I launched a magazine called While entertaining, which helps people cook and get together at home. It allows me to stay creative. I train daily during the week to stay active. And I schedule virtual coffee-gatherings to stay social. These are activities that I haven’t always been able to do when producing back-to-back events. So focusing on what I can do, rather than what I can not to do, has helped me stay motivated and connected in these uncertain times.

Mia Masson, Content Director, Exchange card, Paris
“At the end of the day or work week, I try to cut back and focus on what’s important: family, health and ‘time for myself’, and I manage to completely forget about the work until the next morning / Monday. A little hindsight can do wonders.

Barbara Moore, customer relationship manager, Cartoon big head, Irvine, California.
“Games: playing games is not just for kids. There are so many, from sports for physical activity to increase those endorphins (lately it’s tennis), to video games (I’m a PC player), and even board games. There are so many games to choose from to connect with my favorite people near and far, strategically challenging me to think outside the box. “

John D’Adamo, Sales Manager, USA, VenuIQ, Cape Coral, Florida
“The focus on mental health is so important. I try to meditate 10 minutes a day using the Calm app, and go to my balcony every day to listen to the water. Having my dog, Gizmo, around also helps a lot. “

Stéphanie Douglas, account manager, CORT events, Boston
“In these difficult times, I often think of the incredible struggles humans have endured throughout history. Today, most of us enjoy incredible comfort, technology and privileges in many areas. My mantra has been, ‘This too will pass.’ “

Editor’s Note: Some of these comments were shared on our social media networks. Join our discussions on LinkedIn and Facebook.

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