Local gyms weigh in on the future of fitness in Longview | Local News
With pandemic-related closures a thing of the past and the focus on self-improvement that comes with the start of a new year, Longview-area gym officials say the outlook for fitness in the city are good.
Planet Fitness, which opened its Longview facility in May 2020 after taking over GymBox’s former site on Judson Road, continues to grow its membership base despite ongoing COVID-19 challenges, according to COO Michael Hendler.
“We are growing much better than expected after opening at the height of the pandemic,” he said.
Hendler, who has been with the company since 2014, attributes the pandemic’s minimal impact on the fitness industry to several factors.
“We have a great facility that is affordable. (It) has great spa amenities and a non-judgmental atmosphere,” Hendler said. “We’re targeting the general everyday population rather than bodybuilders or weightlifters.”
He also said there had been closures at area gyms that could have brought new members to Planet Fitness. Pro Flex Gym on Johnston Street in Longview announced in November that it would be permanently closed from December 1.
Planet Fitness, Hendler said, has adapted its registration process to changes in technology by launching a mobile app. Hendler said the app has made joining Planet Fitness more member-friendly.
“The app has made numeric joins and guest joins much easier and I think that’s made a big difference,” he said.
Hedler said he expects this year to be the gym’s best year yet and looks forward to helping new members and longtime members stay true to their goals after resolutions. New Year’s Eve which can sometimes fade quickly. Hendler said the gym will offer free classes and Super Bowl promotions to help meet fitness goals during the first part of the year.
“We expect 2022 to be a year of continued growth, our best year ever,” he said.
Crunch Fitness in North Longview opened in January 2020, just before the pandemic hit East Texas. Marketing Director Brooke Chavez said while COVID-19 has impacted the business, the Longview community has remained committed to hitting the gym.
“External circumstances such as COVID have been a challenge; however, the demand for fitness and a community’s desire to feel good and energized has been a positive vibe for our industry,” she said. “Our Longview community has been exceptionally resilient and focused on bringing wellness back into their daily lives.”
Chavez said the staff at Crunch provide a clean, safe and fun environment for gym-goers at Longview, and she said the focus on fitness has returned.
“Demand is on the rise because people want to improve their energy, focus and well-being in a fun and entertaining way. Crunch Fitness is the only brand in the industry that merges fitness and entertainment,” Chavez said. “We make fitness fun with tons of classes, heavy weights, miles of cardio, unlimited tanning and massages, and expert trainers. Crunch truly believes that fitness isn’t about looking your best, it’s about getting better. to feel better.
And Chavez said the approach has led to more people coming through its doors.
“Our Longview community is back in the wellness swing and our fitness classes, cycling studio, personal training and recovery facilities are seeing incredible traffic and our club has positive energy all around,” she said. “Our members come regularly and we are seeing an increase in new customers looking for a wellness community that is accessible 24 hours a day and takes sanitation measures very seriously.”
Chavez said this year that she expects resolutions to become results among Crunch members.
When Pro Flex Gym closed on December 1, its memberships transferred to Crunch Fitness. Chavez said Crunch was happy to welcome the new members.
Club4 Fitness in Longview also opened during the pandemic and welcomed members in late October 2020. The gym, 1408 McCann Road, is family owned and operated by the Elinski family, who have 39 years of experience in the health and fitness industry. Monthly access is as low as $10 per month, and more information is available at club4fitness.com.
Planet Fitness in Longview, 110 Triple Creek Circle, is open and staffed 24 hours a day, according to its website, with monthly memberships as low as $10 and no-commitment options available. Find more information about planetfitness.com/gyms/longview-tx.
Crunch Fitness, 2505-B Judson Road in Longview, offers a range of fitness options including cardio, weight machines, group fitness classes, a nutrition program, and tanning. It’s open 24 hours a day with monthly subscriptions starting at $9.95, according to its website. Visit crunch.com/locations/longview for more information.