New Farmers’ Market Opens in South Merced – Merced County Times

Entrepreneur Merced Rocio Gonzalez, thanks to a local partnership and with the help of two of his sisters, developed and organized the new “Kind Neighbor Farmers Market” which takes place every Wednesday until September 29, from 5 pm to 8:00 p.m., Golden Valley Health Centers Main Campus in Merced, 747 W. Childs Avenue.

Kind Neighbor Farmers Market’s mission is indispensable: to bring fresh, locally grown produce to residents who live in the south of the city.

With its vendors spread across the stalls on the lush green lawn of the health center, the last day of the market was bustling with activity. Many customers were browsing vendor booths and purchasing items, and others were taking a free yoga class. There was also a free basket gift.

The market started in July, but Gonzalez started planning her own business, an all-natural juice bar, in 2018. Her parents had died of health issues and she believed that better nutrition could have helped them live a life. better quality life. and maybe a longer one, so she included wellness education in her business plan.

His dream came true with the opening of Kind Neighbor last year at 560 W. 18th Street in Merced, which is also the location of Ravello’s Restaurant & Bar. She uses the kitchen to make her juices. Its current hours of operation are 7 a.m. to 4 p.m. Monday to Friday and 9 a.m. to 2 p.m. Saturday.

Since opening Kind Neighbor the juice bar, Gonzalez has formed a partnership with the Merced County Public Health Department and Cal-Fresh, enabling him to organize and develop the Kind Neighbor Farmers Market with the goal of providing access to fresh produce as well as well-being education.

“I organized it with the help of my sisters, Sonia and Cynthia Gonzalez, and the help of the Merced County Public Health Department and Cal Fresh and community vendors,” Gonzalez told The Times. “Cal Fresh helps low-income families buy local produce and promotes healthy eating.

“Our mission is free wellness education and easier access to healthier food, so this partnership aligns with our mission. …

“Today we launched Guzman and Son’s Produce on the market. We use their organic products to make our juices.

“We need more farmers to bring their produce so that we can have more produce stalls at the market. We spoke to 70 farmers, but many were understaffed or had a market outside of the Bay Area. So we are still looking and hope to have more soon.

“Today we also launched La Jacka Mobile, a vegan and vegetarian food truck from Fresno.

“All of our vendors are local and have handcrafted items.”

Kind Neighbor Farmers Market vendors:

Kind Neighbor Juice Bar

Gonzalez makes various juices using a cold juicer, and they taste the freshest ever. The process doesn’t use a lot of heat, so the nutrients aren’t extracted, which means people get more of the nutrients in the juice. The juices can be tasted on site, but the juices last three to five days, so they can also be ordered take out.

At the booth on August 4, she sold a product made from beet, orange and carrot juice, one made from cucumber, apple and celery and one made from strawberry, lemon and maple syrup. She also had chia pudding for sale.

Guzman et fils products

The company brought organic products to the market, including tomatoes and eggplants.

Dom’s Bomb Gourmet Popcorn

This company offers melt-in-your-mouth popcorn with various flavors.

Rebecca, the florist

Rebecca sells bouquets and some of the flowers she uses are zinnia, sunflower, phlox, gardenia, and lisianthus. She also has plants for sale. Many are locally grown. She teaches floral design online.

Candle bazaar

The company offers handmade candles and room sprays. Room sprays are made with scent oils and have scents like sea salt and orchid.

Happy Organics

Company owner Jessica Gonzalez is Rocio’s sister. She is a beekeeper at South Merced, which sells raw unfiltered honey and offers four varieties: avocado (the richest), eucalyptus (which is excellent in tea), redbud (the most complex) and wildflower sage (the sweetest). . She also sells honeycomb and beeswax candles.


Sabonette offers many types of handmade soaps, such as Aloe Vera and goat’s milk, which are good for sensitive skin, and she also sells oils such as rose oil, which moisturizes the skin. , and chamomile oil, which is good for sensitive skin. In addition to skin care products for women, she sells beard oil for men.

The other suppliers were Duende Jewelry, C&C Woodcraft & Design, Leal Massage Therapy and Memorable Arrangements, with balloon arches and decor.

Wellness education:

Golden Valley Health Centers

The market booth provided information on COVID vaccination. The health center allows the patient to choose which of three vaccines they prefer, Pfizer, Moderna or Johnson & Johnson, and COVID tests are also available.

Child Development Services in Central California

The company’s centers provide free or low-cost childcare services for children aged six weeks to five years in families who are employed in fishing, farming or farming-related work.

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