The menus of this popular hotel chain are plant-based
If you haven’t stayed at a Selina property yet, then that global wanderer in you is suffering from severe FOMO. Think a boutique hotel, a hostel, and a candle coworking space, and you have Selina. Founded less than a decade ago, most of the company’s properties are in Latin America, but this chain popular with millennial and Gen Z digital nomads is also opening more locations in the United States, in Europe, Israel and Australia.
The chain known for its ongoing accommodation programs, on-site yoga classes for its guests, programs promoting local artists and interiors full of endless pops of color is now taking another step to redefine what it means. Hospitality: All menu items at Selina will have plant-based ingredients. alternatives.
Why would a hotel chain be vegetable?
Let’s take a look at the different ways we can all reduce our carbon footprint. The CPG companies want you to believe that using the cold water cycle on your washing machines or using a dishwasher instead of washing dishes by hand will save the planet. Elon Musk and his fans will tell you that electric vehicles are the way to drive to a low-carbon future. And Greta Thunberg and her allies will tell you that air travel has to stop if we want to reduce emissions.
There is a degree of truth in all of the statements above. But these same detergent manufacturers often stumble when it comes to explaining why we should buy products that are 90% water-based and in non-recyclable plastic. Manufacturers of “dish care products” tout their detergent pods without thinking of fairness – if the house doesn’t have a dishwasher or a family can’t afford one, then that common trope of placing the responsibility of saving the planet on consumers will not. move the durability needle at all. The fairness argument applies to electric cars: many middle-class people cannot afford the upfront costs of such a vehicle, not to mention that the batteries that power electric vehicles cause their own human rights and environmental issues. Yes, air travel generates its own impact, but let’s not point the finger at the casual traveler: private jet travel, like the 17-minute flights taken by the likes of Kylie Jenner, is a far dirtier indulgence.
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But if people reduced their meat consumption, the benefits to the planet would increase much faster. Moreover, changing your eating habits is a relatively simple act; going without meat doesn’t mean creating another problem, whether it’s plastic from buying an alternative cleaning product or e-waste from trading a gas-powered vehicle.
Studies on how reducing meat consumption can heal the planet are all over the map. A 2019 study, for example, suggested that if Americans alone reduced their meat consumption by 25%, annual greenhouse gas emissions would drop by 1%. Additional research concluded that if animal agriculture were phased out over the next 15 years, it would eliminate almost 70% of global carbon emissions by the end of this century. Another study suggested that the global meat supply chain ranks on par with global transportation when it comes to emissions generation.
Selina is rolling out a plant-based menu
Selina begins this plant-based rollout with a soft launch; the company already has an all-plant-based restaurant in London, and a Tel Aviv property will introduce plant-based options to its restaurant later this month.
Redefine Meat, which makes plant-based alternatives to menu items such as a flank cut, sausages and even a kebab mix, is Selina’s partner in the initiative. Sustainability is part of what drives this change: Redefine Meat’s claims that its products require 96% less water, 98% less land and emit 91% less greenhouse gases contribute to this which allows Selina to make a flawless decision.
But attracting Millennials and Generation Z, who currently make up the bulk of digital nomads, is also driving Selina’s strategy. While sustainability is an important part of these consumers’ decision to increasingly opt for plants, so are factors such as animal welfare and concern for their health and their well-being.
And, if Selina is following that plan, it’s a much bolder plan than what most hotel chains offer on the sustainability front – that they ask guests to hang up their towels if they don’t want them. wash, or nebulous promises to go net-zero by mid-century.
Image credit: Selina